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| *Ostroff, Fair and Company>>>Other - Advertising & Marketing |
Marketing Question.? |
What are some companies that have profited over selling a product with a name that is very unorthodox and if looked at literally would be a major turnoff. For example a telivision company named "Bad TV". Now i made that up but what are some companies that have done something like that? And in terms of marketing is it a wise choice to do something like that if the product you wish to market is to teenagers and the younger group of like 14-25 year olds? Buckley's Cough Syrup here in Canada has become part of the culture by advertising that "it tastes awful, but it works". They've even shown their own employees gagging as they try it. Now Buckley's has the advantage of being an old family business that virtually everyone knows. What it's campaign shows is that an old-fashioned virtue, like truth, still works. Teenagers aren't stupid. Treat them with respect, and you'll get it back. Try to play them and they'll destroy your reputation in seconds. Show them why they should want whatever you have? Make it fun and make it relevant to their lives or lifestyle. But just having what you - or me, a middle-aged white guy - thinks is a cool name isn't going to cut it. unorthodox names are great for getting attention, especially with a younger crowd. One that comes to mind is a brand of wine called "rotten grapes." It's the literal, unappealing description of wine that strikes a humour chord in younger shoppers and shows their not old and stiff like most wine customers. Jig-a-loo despite the connotations which its name create (or maybe exactly because of that) it is a very successful kitchen cleaning lotion. The name is just memorable and it helps to create awareness for the brand\. |
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