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| *Ostroff, Fair and Company>>>Other - Advertising & Marketing |
Who do you think KOHLS and MACYS apeal to? why?? |
Who do you think KOHLS and MACYS apeal to? why?? someone who has a lot of time to shop those nasty racks in kohls..have you ever been in one..they look like a fleamarket on most days..then you go to the kitchen section and the prices are higher than the mall...the only good thing about them is the fact their shoes are for really really good prices Kohl's: I think "Mom jeans", middle ages white women who drive Toyota Camrys. Macy's: I think mostly thirtish age people, people who drive Lexuses, Volks, willing to pay more; better clothing and full service store. Macy's also has MUCH better sales. Of course this isn't all true, it's partly stereotypical, but that's what I think. Macy's shopper Well where I'm from they appeal to all women, they have commercials for tweens, teenagers, young women, and older women. They go for them because women like to shop regardless, and men would most likely go and look at the tools. |
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