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| *Ostroff, Fair and Company>>>Other - Advertising & Marketing |
I need that they help me in this case for marketing assignment. Help? |
The owner of a firm that manufacture heavy equipment there is determined expansion the efforts of sale a base regional to national one. However, this does not know if decides to continue utilizing the presents one politics promotion of the firm. Which i s to utilize personal sale exclusively. As a manager of marketing, it to order to the president to include national announcements in the mixture promotion? Than other strategies it suggest? Not knowing where you are, makes this difficult to answer, but I'll give it a shot. Since you are trying to go from a Regional to a National marketing effort, I'd recommend the following: 1. Press Releases to Newspapers, TV, Magazine and Radio in the new areas your company is entering. (Most will never be printed, but it's worth the small cost.) 2. Identify the largest users of Heavy Equipment in your major areas in the National Market, target the decision makers of these firms, using mail, and telephone calls. 3. As the two above methods get you leads, add 1 or 2 national sales representatives to your staff, have them make the personal contacts necessary, either in person, phone, email, whatever is needed. Add staffing as business expands. 4. Expand to contacting the smaller users of Heavy Equipment in your chosen market areas. Heavy Equipment is a big $$$ Item. So personal sales, is almost required. Good luck in your expansion efforts. Source(s): Personal Experience, Online Marketing, Industrial Sales, etc. |
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