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| *Ostroff, Fair and Company>>>Other - Advertising & Marketing |
ATL BTL in marketing? |
In marketing, I know about "above the line" and "below the line" meanings. but my question is what is the "Line" in this Above the line (ATL): marketing via the mass media (print, television, radio, posters/billboards and cinema) Below the line (BTL): marketing via methods other than mass media In the days of hard copy - it meant above the fold in the newspaper for the best position On a webpage - it means the bottom of the text that appears on your screen without scrolling - you want your ATTENTION Getter above the scroll line ( imaginary) http://www.creatingprofitsonline.com... |
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