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| *Ostroff, Fair and Company>>>Other - Advertising & Marketing |
Attention!!!? |
The other day I asked a question but didn't recieve the answer I was looking for simply because my question was misunderstood so I am going to ask again. I've filed a trademark application. I would like to write up my business plan over the next six to twelve months and have it ready to go as soon as my trademark application has been approved. My question is simply how would I go about researching projection cost and marketing for my product. Please answer if you have helpful advice. I don't need to know about trademarks I have already gotten past that sections I am ready to move into the next phase of this project. Your question is very broad so its hard to give you an answer that is not generic. The answer depends on the definition of your products and markets. The manufacturing cost and the marketing of a DVD player is vastly different than the manufacturing and marketing of chewing gum. In general, a good business plan is written by experts in each of phase of the business. For example, if you have an idea for a new toy, you should have someone on your team who understands how to manufacture toys, where to secure the right materials, suppliers and factories. More than likely, it will be someone who is familiar with manufacturing products in places such as China. Additionally, you would have someone who understands how to correctly price toys and build relationships with the major retailers such as Toys R Us, Walmart, etc. The sba has a template and tips for writing a good plan here: http://www.sba.gov/library/pubs/mp-32.pd... Absent of having the right people on your team, you can leverage the SBA to find experts who can help you with aspects of your plan. They can help you network and find mentors. They have programs where they can match you to retired professionals in fields related to your idea. One piece of advice I will give you is that you should not be afraid to recruit people to help you with your ideas. Inventors are often afraid that their idea will be stolen so they try to do everything themselves. It is healthy to keep your idea under wraps and only shared on a need to know basis however you want to work with people who can make your idea better and who can help you achieve your goals. Good luck with your new business. You may want to check out the SBA-small business association, they have lots of material to help a start up business, in addition to that check out SCORE and get yoursef a mentor who can guide and keep you on track. Good Luck. |
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