Ostroff, Fair and Company
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Finance/Marketing... Question...............?



Does anyone know what is the difference between market potential and sales potential?

Market potential is the number of customers or buyers willing to buy product of your type of product.
Sales potential is forecast of the sales of your type of product. This can be market potential x the number of times they buy in an year.
Market potential is directly proportional to the sales potential.
Just take look at the link below to learn more about about marketing
http://www.freewebs.com/busines-template...
Market potential is an estimate of the total size of all the customers interested in purchasing a designed product , in which the market can be divided into demography groups, or geographical regions

sales potential is an organization's expected sale (in $)of a particular product in a given market over a specific time period.
http://en.mimi.hu/marketingweb/sales_pot...
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