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| *Ostroff, Fair and Company>>>Other - Advertising & Marketing |
Differences between a customer and a consumer? |
10 differences between a customer and a consumer customer: *someone who pays for goods or services. *someone to whom you are selling a product or service. *Any person who defines needs or wants, justifies or pays for part or the entire project, or evaluates or uses the results. *A person who receives services given on behalf of and for the benefit of a client *A person who receives valuable information and assistance from a real estate broker or salesperson, but is not represented by that individual consumer: *A private individual at whom advertisements are aimed; a buyer. *an individual who purchases and uses goods or services. *n individual who engages in commercial activity for personal, family or household purposes *a person who uses goods or services There is only one difference between a consumer and a customer. In all other respects they are one and the same thing. The difference is that the customer is the person who the seller deals with and the consumer is the person who ultimately uses the product or service. |
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