Ostroff, Fair and Company
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The importance of communication skill between marketers and consumers.?



The importance of communication skill between marketers and consumers.?

The most important skill there is. The marketer must try to put out the companies message to consumers, and translate the information from consumers back the company.

A marketer is a conduit, or channel, that provides the opportunity to buy and to sell, and is usually the sole representative to both parties during a purchase.
If the customers are 2 dumb to understand U, let 'em shop elsewhere. I am being sarcastic of course, but isn't this Q selof-explanatory?
very simple :-

it creates healthy relationship between marketers and consumers, which in future enhances the business.
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