Ostroff, Fair and Company
*Ostroff, Fair and Company>>>Other - Advertising & Marketing

Determine an objective of my advertising campaign, the strategies, and the execution for a car company?


Create a report

Use your notes from class, do internet searches and come up with a campaign.
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Concentrate on safety,style, and speed for the younger buyers and dependability, reliability, and cost of operation for the older buyers. Of course you will have to convince the buyers that your product is a good product to help the environment at the same time. Now get busy.
Human nature and buying " hot buttons " from 12 years and two Sales Master levels with a major auto manufacturer.
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