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| *Ostroff, Fair and Company>>>Other - Advertising & Marketing |
Marketing research and Strategy - T or F? |
After you define the problem and research objectives, the next step in market research is to collect and analyze the data. a)True b)False Focus groups provide the most effective means of revealing the consumer's subconscious thoughts, feelings and product associations. a)True b)False Conducting a survey is an example of collecting secondary market research data. a)True b)False The internet is a tool which can be used to research, develop, implement, and evaluate marketing strategies. a)True b)False Market Segmentation is the process of evaluating each market segments' attractiveness and the selection of one or more segments to enter. a)True b)False Target Marketing refers to using a specifically designed marketing mix to target a smaller market with greater precision and a closer buyer-seller relationship. a)True b)False 1b 2a 3b 4b 5b 6a Market Reserach consists of not just jumping directly once the research objectives are ascertained. You will have to ascertain what sort of qustions you ask, like sematic differentials, adjective scoring scales etc;. b) because you have to design the questionnaire prior to collect the data b) focus groups are just used to test hypothesis and to generate some ideas. their effect is limited to the phase prior to distributing the questionnaires or making the random phone call interviewing. Subconscious is 'revealed' only if enough number of unbiased answerer provide answers. b) survey is always considered primary data collection a) of course, amazon.com makes their researches exclusively on line and they are really successful. a) it is a) it is |
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