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| *Ostroff, Fair and Company>>>Other - Advertising & Marketing |
Question on Market Segmentation................ |
What factors do we use to evaluate market segments? A. segment potential, company mission and company structure B. company goals, company objectives and company values C. segment size and growth attractiveness and company objectives and resources D. segment value, segment dimensions and segment viability E. all of the above E- A successful segmentation model will look at all of these factors. C is the possible answer, since thinking organically in developed countries one cannot run any mission. One should be specialized to offer services or products unlike many underdeveloped economies where investing power can make a Proprietor look for greener segments. |
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