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| *Ostroff, Fair and Company>>>Other - Advertising & Marketing |
Is Radio advertisement useful for Retail Business..?? |
Is Radio advertisement useful for Retail Business..?? In India presently radio is not used as retail advertisement media. In metro cities FM radio is going more popular ,you can advertise on these. for retail business you can use another way of advertisement " advertisement on retail website / e-mail providing websites i.e. http://www.yahoo.com http://www.reliancefresh.info http://www.reliancefresh.org http://www.rediffmail.com http://www.google.com and many more website which offer auction , retail business,and provides free e-mail , advertisement on these website make you more benefit than advertisement on radio. Now a days some websites just google yahoo offers many schemes of advertisement (package of keywords i.e. google adword etc. )you can choose from these as per your area Source(s): http://www.reliancefresh.info http://www.reliancefresh.org http://www.reliancedigital.info... http://www.yahoo.com http://www.google.com (adword) http://www.rediffmail.com (pay4classified) Not for me. I haven't listened to the radio for years. I use my IPOD and watch the news on TV or read the newspaper. For a retail business targeting the local market, yes, radio is still a cost effective way to reach your target market. A study was done and found that radio's ROI was 49% higher than television ads. They found that "radio moves products" and that "radio ads increase sales" even when national television is present http://radioadlab.org/library/rael_radio... The keys are: - Buy time slots in format programming where the type of listeners coincide with the profile of your customers - Consider buying during the more expensive drive by time (the hours in the morning and evening when the maximum number of people are in their cars going to or from work, school or other daytime activities) - Check out package rate plans offered by the radio station with a specified number of commercials guaranteed within a particular time slot. - Ask the radio station for audited radio listener numbers Radio Advertising: Get Sales through Immediate Response http://www.powerhomebiz.com/072006/radio... Definitely yes, Now a days there are FM everywhere and it reaches everybody (from a ceo to peon) yes please it is |
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