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| *Ostroff, Fair and Company>>>Other - Advertising & Marketing |
What is the best way to attract customers to a photo restoration business? |
I will be doing this solo. I was thinking of doing fliers and mail outs around the holidays since restored photos make great gifts. How should I go about this? Who should be my target market? How can I make people trust I won't rip them off? Should I invest in a website? Any advice from small-business owners is especially welcome! Thanks! I am looking at this from the customer side of things. I would like to see some examples of your work; before and after shots. The target market would be people in their 30's ,40's and 50's who have pictures of parents, grandparents, great grandparents that need restoration. The more exposure you have the better your chances of success. The flyers and mail outs should be going out now if you want to have the work done by the holiday gift giving season. Don't make any guarantees of delivery time---if you tell someone you can have it done within 7 days, and for whatever reason, you can't complete it within that time, people will get upset and irate. That's when they don't trust you. So, don't promise something you can't deliver. Hmmm.. well I am not experienced in small businesses, but having worked around my university campus, I can just say that, people want trusted people to do this :- 1. Look for contacts to help you out and recommend/forward your work. This might sound as a cheap gimmick, but if done properly, it'll work wonders. 2. Give loadsa examples, your work should let them know that you are the bEST! 3. Dunno about website, it wouldn't work in my country atleast. 4. Target the baby boomers .. Cheers |
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