Refering to the FMCG Industry what exactly does the term "Go To Market" mean? From the Marketing plan and 4P strategy to the distribution and sales of the products what exactly does the "Go to Market" emcompass.
The "Go To Market" plan is an all-encompassing plan that is created to roll out a product or service to its prospective buyers. It usually entails creating a 30-day or 90-day plan within which your market should be saturated with your product's information, which includes advertising, web site development, public relations, media pitches, tradeshow graphics and attendance, packaging, production and equipping vendors with the product prior to the roll out date. Everything Branding. The "Go to Market" plan is a work up toward that goal: putting your new product in the faces, and the hands, of people who will buy it.
Source(s):
Marketing and Communications Manager, software company
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