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| *Ostroff, Fair and Company>>>Other - Advertising & Marketing |
How does one go about marketing an idea for a sports related souvenier? |
A friend has an excellent idea for a souvenier for our Milwaukee Brewers. She looked into patents and they are too expensive. Any ideas on how she can market her idea and get royalties from it? Unless you have the funds to defend a patent infringement or if you hope to sell your company (with the patents as part of the intellectual property), it's not worth patenting. Realize that even if your friend has a great idea, creates a prototype, and has potential clients sign a nondisclosure, there's no guarantee that the client won't simply copy the idea and produce it them self. The problem arises when your friend wants to use another company's copyrighted logo/image in their product. Unless the image is in the public domain, you'll have to license it. To license it, you'll have to explain how you want to use it, and show off your idea, and pay money. Instead, your friend may want to approach a company that already produces souvenirs for the Brewers, and offer to license the idea to them. Realize that her idea is just that - an idea. Someone eventually needs to implement it and mass produce it, which takes time and money. She has to patent it first - if she thinks that this patentable, or else, it will be taken away from her if she starts asking around for money for it (you know what I mean)...so unless it is already patented - I WILL NOT GIVE YOU THE CLUE. I don't want what happenned to me happen to someone else. It is not easy though.- she has to have inside contact. |
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