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Question on Marketing...................



What is the process of product positioning? Why is it important in the marketing process?

Product positioning is how your product fits amongst the competition. In order to position your product you must define a unique selling proposition. This involves being aware of your strengths and weaknesses.

These articles will be very helpfulf for you -
Product Positioning Tips -
http://www.davetalks.com/articles/syndic...

Unique Selling Proposition - http://www.small-business-software.net/u...

Goodluck!
This should help you out:

http://www.davetalks.com/articles/syndic...
http://www.blackwell-synergy.com/doi/abs...
http://www.marketingprofs.com/ea/qst_que...
http://www.enotes.com/small-business-enc...
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