Ostroff, Fair and Company
*Ostroff, Fair and Company>>>Other - Advertising & Marketing

Another suitable strategy...?


Marketing objective:

Shifting the image of Marks & Spencer to make it younger and trendier.

Any ideas? Thanks.

M & S is a dinosaur. Time to move on.
Is it possible to convince the young of anything practical.
This is what the company base themselves on. I think for that particular company there would no sense in trying to play a game with its established perception.
i find marks and spencer cloths crap got a top for xmas followed wash labels and it still shrunk fink they should stick to there food they do good ranges especially there choclate puddings yum
give away free sample
- change the window dressing to appeal to younger folks
- rejuvenile the merchandise
- emply younger shop assistants
- pep up the advertisment
- employ a good PR agency
- hire me as a consultant: www.remborpartners.com
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