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| *Ostroff, Fair and Company>>>Other - Advertising & Marketing |
How can marketing managers use the web to enhance business? |
How can marketing managers use the web to enhance business? Every technique used in marketing communications has its equivalent on the web, e.g.: - printed newsletters - electronic newsletters - seminars - webinars - trade fairs - virtual trade fairs - technotes - pdf versions of technotes - press releases - blogs - trade press advertising - google advertising and so on Only, the web-based versions come at a fraction of the cost of their conventional marketing equivalents, and in addition, they have much better metrics. I would question any marketing department that does not allocate a significant part of its resources to web-based techniques. |
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| Government & Non-Profit Food Service Financial Services Administrative and Office Support Other - Advertising & Marketing Search Engine Optimization |
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