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| *Ostroff, Fair and Company>>>Other - Advertising & Marketing |
Business Marketing Question.................... |
Perceptual positioning maps show consumer perception of their brands versus competing products regarding important purchasing dimensions. a) True b) False Brand extension of a product utilizes a successful brand name to launch a new product into a new category. a) True b) False Both are true. Source(s): Im a 4th year marketing major, busy studying marketing,sales and consumer behaviour for finals question 1 = True A map will show competing products through various segments of the market/pricing scales/etc. question 2 = True An example would be when Sony went into video games. Sony is a trusted name in consumer electronics, so just having the Sony name helped with the Playstation's awareness/public trust it would stick around/etc. which made the transition successful. Both are true.. In marketing, perception is reality. The 'best' product is rarely truly the best product, it is just perceived as the best product. And yes, if you have a strong brand, you can certainly expand into new areas on the strength of that brand relatively quickly. One of the best examples... Apple. From Apple Computer... to iPod... to iPhone. |
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