I am looking for a way to advertise cars to students that will be graduating next May. I am looking for a unique way to get my message to them. This is proving to be an interesting task since there are many restrictions for advertising on campus'. I am in the Minneapolis, MN area and will be leading a campaign for a major car dealer association. One of my thoughts is to advertise in restroom stalls at local college bars and hangouts.
Have you thought about viral marketing -- an email about a sweepstakes at your dealership on a certain date.
Or how about an email about a competition where you ask college students to upload onto Yahoo video or another video sharing site a funny video that needs to feature them, their school and your brand of car and the winner (as selected by you or some panel of judges you designate) in terms of humor and promotion of their school and you car wins something -- maybe a car lease or maybe just a party at a local bar (if they are over 21).
I am not sure the legal requirements of running contests like that so you'd need to check but I think stuff involving email and something that involves participation and a prize is the best way to get people thinking about something. |
