What is the importance of market audit?
Before undertaking a marketing campaign for an organization or one of its services, it's useful to study the organization in order to understand it "in the round." For marketing folks this means a market audit. It gives you the opportunity to have a critical review of your sales and marketing operations, so that when the market upturn comes you will have a high performance machine ready to run at peak performance. It typically provides an external, objective and informed resource that understands the market dynamics and the technological environment in which you operate. |
