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| *Ostroff, Fair and Company>>>Search Engine Optimization |
I need help marketing this website, any suggestions or feedback on the site? |
www.Bookoid.com Just a simple task of removing "spamdexed" entries in the <title> metatag beginning with removal of duplicate "appointment" entries [one reference to "appointments" is sufficient] and placement of a reference to your business site, i.e., city, state, country will noticeably increase your web ranking on Google. Good luck! Join here http://www.plan4power.org/?akisuk... all help are there too http://mypowerplan.myfreeforum.org/index... Your site is really not designed well for top rankings. You need much more information, sitemaps, proper use of keywords and much more How Can A Website Break Into The Top Ten? Search Engine Optimization (SEO) is an industry that has sprung up around the concept of helping their clients improve their rankings in the search engine results. When you talk to SEO professionals, they generally point to a two-pronged approach to search ranking optimization. A website owner needs to optimize their on-site real estate for the search engines, and they need to build inbound links to their website. On-Site Search Optimization Challenges The trick with on-site search optimization is that you must cater to multiple audiences on your website. # You must provide simple navigation and an attractive interface to the human visitor; # You must provide good sales copy to your human visitors, for the purpose of converting them from shoppers to buyers; # You must provide text copy for the search engines to read; and # You must optimize your content to help the search engines know what topics and keywords they should pay attention to, so that they can give their users the right web page for the right search terms. A web page that draws good search rankings is useless if the web page cannot convert the human visitor to a buyer. Many website owners get caught up in the process of optimizing a web page to get it to the top of the search results, and they forget that the human visitor knows where the Back Button is in his or her browser. Once your visitor has hit the Back Button, they will go to someone else's website and buy from them, instead of you. Most website owners have the alternate problem. They consistently convert a significant number of visitors to buyers, but they have to rely on various forms of paid advertising to get visitors to their websites, since they do not rank in the search engines. I recently spoke with an individual who spends ,000 per month on pay-per-click advertising to get targeted traffic to his website. He said he consistently earns back his money, but he was still looking for a better way to get ranked in the search engines, so he joined my client list. On-Site Search Engine Optimization Basics According to the search engine companies, there are more than one thousand calculations that determine how well a website will rank in their search engine result pages (SERPs). The Google engineers are fond of saying that if you build your website for human beings instead of search engines, then your website should rank well in their algorithms. To a certain degree, this is a good strategy. Think about how magazines are constructed: The Table Of Contents shows story titles, brief descriptions, and page numbers telling you where you can find a story. On the story page, the title will be in a big, bold font. Sometimes, the magazine will include a brief blurb about the story, in italics or font that is a bit bigger than the story font. Pictures support the story with captions that further develop the story, by describing the picture. Major subsections of the story have their own subheadings. And, the primary body of the story is in regular plain text, with only an occasional bolded or italicized word or phrase. By analyzing the title and other large text on the page, a person who is flipping through the pages of a magazine can quickly assess the story content and make the decision as to whether they want to read the full story. In the most simplistic way, this is how the search engines analyze a website's content to decide which web page will best serve their users' needs. Off-Site Search Engine Marketing (SEM Basics) Since the inception of Google, and with Yahoo and MSN recently, the number and quality of links pointing to a website play a significant role in determining how well a web page will rank in the search results. I have heard people suggest that as much as 75% of the value given to a web page in the search results is based solely on the number and quality of links pointing to a web page. I tend to believe a more conservative number (50.1%) will apply. Inbound Links Are More Important Than Page Content To prove this point, type "click here" without the quotes into Google, Yahoo and MSN and check the Adobe pages that come up in the search results: #1 in Google, #2 in Yahoo, and #1 in MSN. When you pull up those pages, search the page to find the individual words "click" or "here" in the text of those pages. They are not there. This has happened because millions of people have linked to these Adobe pages with the embedded anchor text, "click here". Next, let's analyze those specific web pages from the perspective of each of the search engines: # Google's #1 result - Google PageRank 8. (www.adobe.com/products/acroba... Links to this web page: according to Google (31); according to Yahoo (nearly 12 million); according to MSN (6,400). # Yahoo's #2 result - Google PageRank 10. (www.adobe.com/products/flashp... Links to this web page: Google (15,200); Yahoo (700 thousand); MSN (32). # MSN's #1 result - Google PageRank 8. (www.adobe.com/shockwave/downl... Links to this web page: Google (0); Yahoo (2.9 million); MSN (778). On Google's top result, they show 31 inbound links total for that web page. But, Yahoo claims that there are more than 12 million links to this page. That is a huge difference. On Yahoo's #2 result, MSN gives 32 links, Google gives 15,000 links, and Yahoo claims it has 700 thousand links! That is another huge difference between the link counts from the search engines. On MSN's #1 result, MSN shows a strong link count, but still nowhere near Yahoo's 2.9 million links. But, how does a web page with zero links in Google get a PageRank 8? What Do These Numbers Mean? Google has always said that they will never show us all of the links that we have pointing to our websites, because anything we can see in the public search results, our competitors can see also. So, for me it really is no surprise that we cannot see all of the links that point to Adobe pages, or to the links we have created that point to our clients and ourselves, by querying the search engines. Also, the sheer numbers of inbound links do not rule the roost. Google's #1 result (PR8) is actually shown in Google, before Yahoo's #2 (PR10) result. The Proof For Link Building Is In The Search Engine Rankings Recently, a fellow who works as a SEO "professional" told me that be believed my link building system was a sham. I showed him that on the top 51 keyword phrases we use to market our original commercial website, we had 11 number one results, 31 top five results, 34 top ten results, 47 top thirty results, and 51 top 100 results within the Google search results. Additionally, it was shown that only three of those results competed with fewer than one million search results according to Google, with the remaining 48 pages competing with one million to 533 million pages. Ole boy tore up Google trying to track how it was possible for me to have accomplished what I claimed. He finally concluded that since Google would not show HIM how I was able to rank so well in their search engine results, that I must have been lying. According to Yahoo, we have over 12,000 links from third-party websites. According to our site statistics, we received traffic from more than 16,000 unique web pages during 2006. And Google still swears that we only have 42 inbound links to our website! Magic Fairy Dust My nemesis concluded that since HE could not prove through Google how I was successful in getting good search rankings, then I could not have accomplished such results by the methods I claimed. Okay, I admit it. I used the exact same method that Adobe used to get to the top of Google's search engine rankings. I have a pocket full of magic fairy dust. Whenever, I do not like how my websites rank in the search engines, I sprinkle my magic fairy dust on my modem. If you don't like where you are ranked in the search engines, then I suggest you forego the search engine optimization companies altogether and instead run over to the corner store to get your own magic fairy dust. You might have to shop around a bit, but it is out there. http://ontheavenues-diy-seo.blogspot.com... http://www.ontheavenues.com Title: Website Link building Strategy 鈥?Improve Search engine ranking with Zero Title: Website Link building Strategy 鈥?Improve Search engine ranking with Zero Author: Paul Easton Email: paule@... Category: Internet marketing/online business Article URL: http://www.submityourarticle.com/article... The article is preformatted to 60CPL. Website Link building Strategy 鈥?Improve Search engine ranking with Zero Cost A proven website Linking building strategy have shown to be an effective way to create a flow of targeted and qualified traffic to any website regardless of subject. It can involve a few terms and the meaning of these is sometimes not clear and therefore can cause confusion and misunderstanding. Lets look at the terms you need to have some understanding of: 1. Reciprocal Linking - This is the simple exchange of links between websites. A site agrees to place a link on one of its pages in exchange for a link from your site. It can be text or a banner/graphic. 2. Themed linking- . This is sites similar in subject linking to each other. Also this can cover the internal linking of the pages in your site between each focused subject page - the use of plain html text linking between pages, is recommended. This makes it easy for the search engines to find the pages. 3. Page Rank-(PR) -This is Googles view of your site in a scale of 0-10. New domains take time to get PR and starts of at zero. The PR of a site that wants to exchange links with you needs to be considered. 4. One way linking -This is the formation of one way links (no suprize here!) using different methods that will be discussed in future articles. 5. 3 way linking - This is the formation of and understanding between 2 webmasters. Webmaster "A" -owns 2 sites (No.1 and No.2). He links to your site from No.1, and in turn asks you to link to site No. 2 6. A Link Farm - This is where your link is placed on many other sites, almost instantly. Normally a paid service, it is not in any theme and rarely results in any traffic. Effectively it is a tactic to fool Google and the other major search engines. Not recommended! 7. Anchor Text- This is the html text displayed and used in the link to your site eg: "Click Here" -Normally a blue underlined link. 8. Site wide linking- This is where a webmaster agrees to place a link to your site on every page of his site - Sometimes can be a reciprocal arrangement. 9. Deep Linking - This is the linking to internal pages of a site, normally aimed at a specific keyword and the page is normally in the same theme: eg domain.com/Extra-Large-Cat-Clo... 10. Content Linking- This is using articles on specific subjects and linking from those articles to your site in the form of a resource box at the end of the article. Can be a good form of one way linking. 11. Paid Text links -This is purchasing links on other sites for the sole purpose of influencing search engine ranking. Google has come out to disapprove of this and is encouraging webmasters to report any sites doing this. 12. Link exchange directory- A directory of web sites set up that all want to exchange links 13. Social linking -This is links from the new marketing media like myspace or social bookmaking sites like digg.com. A large network of themed bookmarking sites have evolved in 2007 There are many effective linking strategies, for effective marketing online at the same time the development of goals with an overall plan to be discussed in future articles. About the Author: Paul Easton is a Web site Link Marketing Expert, and the owner of DigitalAwol.com, The Link Exchange Directory which helps the small online business get traffic from links. You can instantly get 20 High Quality Fre.e Links to your website by visiting: http://www.DigitalAwol.com/ http://helpmyinternet.blogspot.com/2007/... You can find tools to improve your marketing skills here >> http://www.isigod.ws/page2.html... |
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