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| *Ostroff, Fair and Company>>>Search Engine Optimization |
What's the best way to get my website ranked higher in search engines? |
I know that Meta tags are pretty much worthless anymore, and engines crawl for content, but my site has lots of images and not lots of text. What should i focus on to get it ranked better so I can increase traffic? Your comment "that Meta tags are pretty much worthless anymore," is not necessarily true. Here's a discussion on proper use of SEO metatags which should be helpful to you. You may want to consider some simple algorithms which, when observed and committed in designing of a website with placement of various critical metatags that can surely achieve a high search engine presence and increase Internet traffic to your website. These metatag strategies work well with published webpages at Google and Yahoo. Design: Should you create an extensive Flash-based website, make sure to fill-in the property entries such as the Title, Description and Keywords. Failing to do so, leaves no hard HTML or ALT resource that can be readily indexed by search robots. Also consider the Internet audience and their incoming setup. For example, if they are on analog/dialup, Flash webpages take too long to load up and therefore analog users will likely lose interest and discontinue entering the Flash site. On the other hand, anyone on hi-speed DSL lines, will welcome Flash pages which load quickly. So before designing a pure Flash websitge, ask the simple question, "Who's my end user - is he on dialup or DSL?" And if you had to choose between these two users for maximum marketability, then select analog users since 80% of most resident users are still analog Internet subscribers and pure HTML designed webpages is best for them. A non-Flash-based website which relies on hard text, is far easier to be indexed by search robots. Limit the use of stylized text saved as .gifs since as a graphic, they are not indexable by search robots. Avoid use of frames since any number of search robots are unable to properly classify textual material. Placement of Metatags: A ranking or search order does take place with Google and Yahoo and it begins with the "Title" metag which should consist of no more than 65 characters separated by commas. The "Title" should describe in generic terms, the goods and services, followed by a location from which the resource is located, i.e., city, state. The placement of a domain name which is not generic within the "Title" is not appropriate, unless your domain name is a major recognizable brand name. The second metatag is the "Description" which is usually 25-30 words to form a complete sentence which best describes one's goods and services. And the very last category - "Keywords" are also somewhat limited to 15-16 words which can be plural and compound in nature. Again, avoid multiple entries which could be mistaken as "spamdexed entries" which is defined as the loading, and submission of repetitive words into a particular metatag category. "Spamdexing" when discovered on a webpage and reported to Google's spamreport.com can result in the elimination of your website from their search directory. Here's an example of a very highly-placed website on Google.com: Begin with the very "generic" search query "sandwiches downtown los angeles," taking note to not abbreviate Los Angeles to "LA" and of course, leave out the parentheses ("). It will bring up some 2.4 million+ search results. Check out where "NazosDotnet" is ranked. It's on the SECOND FRONT [ranked 15]! Again, NazosDotnet's high web presence was achieved by proper web design and placement of relevant metatags according to Google's publication guidelines. Good luck! Pay per click works wonders MEta tags title and descprition aren't worthless, you might be confused about meta keywords being worthless .. also you need plenty of inbound links from other sites http://www.deal-save-online.com/travel-v... First of all you are going to have to decide which keywords you want your site to be associated with. You say that you have mostly images on your site well what about the "alt" tag? Have you included that with your image's code? Normally I would tell you to focus on the content of your site. Even if you don't think that you need content - ADD IT! Could you add content to a separate page with thumbnails of your images? Can you make some kind of text/content heavy welcome page that leads to your other sites? What I'm trying to say is that it would benefit you to have content. As far as meta tags go - there is no right or wrong - I say just use all the techniques including the meta tags. Sister2brother http://adsenseconsultant.blogspot.com... |
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