What are the variables taken into consideration for market segmentation?
first of all the demograpic profile of the concerned market if the nos. of children r quite large u can introduce that stuff which they prefer. if women seem large then u will introduce all that stuff which they prefer. the tastes and preferences of the concerned target market. the habits, latest fashion and trends, customes and taditions do play a role in deciding this market prices which ur competitor can possibly offer. strategies and planning also do the same. the income and expenditure counts of masses r also relevant.a proper observation should be paid off in order to be successful. |
