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| *Ostroff, Fair and Company>>>Search Engine Optimization |
Website optimisation?? |
Is there any good sites out there that assist in DIY web site optimisation. I dont want to buy anything, there is loads of these companies out there selling false promisies of ultimate web site optimisation! i just want a site which outlines the steps in which you need to take to get your site displaying as top ranking for yahoo and google.co.uk Can anyone help?? Here's a blog that has the major steps to SEO, as well as other articles related to SEO tools, linking, etc.: http://www.spiderseeker.com Follow these initial steps for website optimization: 1) Optimize your site for your target audience, not for the search engines. As hard as it may be to think this way, it is by far the best strategy in obtaining targetted traffic to your website. When someone types a word or phrase into the search engine search box, they are seeking specific information. The search engines present websites that pertain to the words typed into their search box. You need to optimize your site to meet the needs of these people, aka your target audience. 2) Do extensive research for your key words and phrases. What you may think are common search words and phrases may not be what your target audience use in their searches. Each page within your site should contain its own content and topic, therefore a different set of keywords and key phrases are essential for each page. Utilize keyword research tools a to compile a list of the most relevant words and phrases for each page of your site. 3) Incorporate your keywords into each page's unique Title tag. Back in the day, all the rage was putting keywords in title tags and the meta tags (description and keyword tags) within each pages source code. Today, however, it is felt that the description tag and keyword tag do not play quite as important a role as it once did. The title tag, on the other hand, still plays an important role in search engine optimization. 4) The old saying "content is king" still holds strong. Content plays two important roles: Providing your visitors with the information they seek and provides other website owners a reason to want to include a link to your site within their site. Write compelling content for your pages, incorporating your keywords and key phrases. Your keywords and key phrases should fow naturally within the content, making sense to the reader. Search engines will pick up on the keywords within the content which will allow them to classify your site. 5) Importance of website architecture and navigation: A website's architecture is the content and design or the blueprint of your website. Architecture should be focused on the needs of your visitors, paying particular attention to content, usability, interaction design, information architecture and overall aestetics. Navigation is the process of moving from one page to another and should be obvious to your site's visitors; allowing visitors to find what they are seeking quickly. Remember...people tend not to read a website. They scan for key words and headings. 6) Don't allow extra junk to get in the way of the search engines. Extra junk meaning heavy non-html code, javascript, graphics and Flash. While some search engines are "learning" to read some Flash and perhaps javascript, for the most part it is code that cannot be read. Whenever possible, move javascript to an external file. Utilize alt tags for all your clickable images, creating a clear description of the image. http://free-internet-money.blogspot.com... lots of free advice from a good friend of mine. Website optimisation is also referred to as search engine optimisation (SEO). It is a process by which you ensure that search engines can find information about your website and index it, so that when someone searches for that information they can find you. There are 3 main techniques to optimise your site. 1. On-page 2. On-site 3. Off-site SEO is both a science and an art. You can easily learn ethical SEO techniques. If you are in a hurry, then you can hire someone who is experienced to do the work for you. Hope that helps. Regards Business in Barnet http://www.business-in-barnet.com... The most effective way to advertise on the Internet is to first set up a website and publish its domain name on major search directories such as Google.com, Yahoo.com [at http://www.google.com/addurl/?......... and MSN.com since 85% of Internet shoppers rely on these search directories to provide them with goods and services. In a sense, these search directories are a very large Internet Yellow Pages. Nevertheless, should your website or opening webpage fail to contain "generic" keywords, then anyone using such "generic" queries will not be able to discover your website. Your domain name [URL] of your website, in a sense, will be invisible, undiscoverable. You may want to consider some simple algorithms which, when observed and committed in designing of a website with placement of various critical metatags that can surely achieve a high search engine presence and increase Internet traffic to your website. These metatag strategies work well with published webpages at Google and Yahoo. Design: Should you create an extensive Flash-based website, make sure to fill-in the property entries such as the Title, Description and Keywords. Failing to do so, leaves no hard HTML or ALT resource that can be readily indexed by search robots. Also consider the Internet audience and their incoming setup. For example, if they are on analog/dialup, Flash webpages take too long to load up and therefore analog users will likely lose interest and discontinue entering the Flash site. On the other hand, anyone on hi-speed DSL lines, will welcome Flash pages which load quickly. So before designing a pure Flash websitge, ask the simple question, "Who's my end user - is he on dialup or DSL?" And if you had to choose between these two users for maximum marketability, then select analog users since 80% of most resident users are still analog Internet subscribers and pure HTML designed webpages is best for them. A non-Flash-based website which relies on hard text, is far easier to be indexed by search robots. Limit the use of stylized text saved as .gifs since as a graphic, they are not indexable by search robots. Avoid use of frames since any number of search robots are unable to properly classify textual material. Placement of Metatags: A ranking or search order does take place with Google and Yahoo and it begins with the "Title" metag which should consist of no more than 65 characters separated by commas. The "Title" should describe in generic terms, the goods and services, followed by a location from which the resource is located, i.e., city, state. The placement of a domain name which is not generic within the "Title" is not appropriate, unless your domain name is a major recognizable brand name. The second metatag is the "Description" which is usually 25-30 words to form a complete sentence which best describes one's goods and services. And the very last category - "Keywords" are also somewhat limited to 15-16 words which can be plural and compound in nature. Again, avoid multiple entries which could be mistaken as "spamdexed entries" which is defined as the loading, and submission of repetitive words into a particular metatag category. "Spamdexing" when discovered on a webpage and reported to Google's spamreport.com can result in the elimination of your website from their search directory. Here's an example of a very highly-placed website on Google.com: Begin with the very "generic" search query "sandwiches downtown los angeles," taking note to not abbreviate Los Angeles to "LA" and of course, leave out the parentheses ("). It will bring up some 2.4 million+ search results. Check out where "Nazos.net" is ranked. It's on the SECOND FRONT [ranked 15]! Again, Nazos.net's high web presence was achieved by proper web design and placement of relevant metatags according to Google's publication guidelines. Good luck! http://www.blogforit.com has free niche ideas which are basicly little ideas that have no competition in the search engines. These are great if your beginning to learn seo. |
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