|
|
| *Ostroff, Fair and Company>>>Search Engine Optimization |
To small to advertise, illegal to go door to door. what to do? |
I have had a small lawn service buisiness for 5 years. I started off with 8 customers I got 4 from going door to door in my neighborhood. but they were people I knew somewhat as an aquantance. I'm wondering how to get more work for myself, they're not telling anybody else about me, and I'm standing still for years now, only making $100.00 week mowing with push mower...I don't wan't to or can't afford to spend $30.00 on an add in the local newspaper, and don't really feel confortable with this door to door thing...what should I do? How about a mailing to targeted neighborhoods, or leave a flyer on their door? Make a deal with some local company to co-market your products, partnerships a great way to start off in marketing. Place flyers up around your town. You can make them on your computer and nail them to posts and ask local merchants if you can hang them in their windows for a little while. Post a flyer up at your local grocery store, gym or church. They don't charge and they usually have a board for that kind of stuff. Best of luck! Post at supermarkets on the boards,Post at church,Post at hair salons/barbers. You will have to ask for approval first. You may want to get some business cards through Vista Print(you have to pay for the shipping) Do you have magnetic signs for your vehicle advertising your business? My husband owns his own business and he gets a lot of calls from those signs. They are about $25 but people at red lights and in parking lots all get your information, it's better than a newspaper add. You could also print flyers and stick under windshield wipers at local events. Signs could be printed up and placed at gas stations, there really are tons of cheap ways to get the word out. even signs in the yards of the people you mow. You could get one nice sign and move it around every week or so and give that person a discount for letting you put it in the yard "THIS YARD WAS MOWED BY """""" LET US MOW YOURS! CALL 555-5555! You just need to think outside the box! Craigs List is a website that offers free advertising for services. It is a universal want ad! You could also try printing your own business cards and leaving them on boards at stores, restaurants, etc. Visit a local fair, festival, etc. and leave flyers on people's windshields. You can get copies made relatively cheap. I always chuckle when business owners say they can't afford to do this or that....because I am thinking how can you afford not to? Be smart in how you market your business. For example, run a few newspaper ads at the start of the mowing season, but not all year! Yellow page ads are expensive, but it is where many people will look for a business or service. Putting ads up on business and community bulletin boards is very cheap, or drop flyer's in people's mailboxes (which is also illegal, but you will most likely not get in trouble for it). Most importantly, put up a simple website. It can be very cheap or even free, but it is vital to almost any business. Most people look for information on the Internet these days. |
| Tags |
| Food Service Financial Services Administrative and Office Support Other - Advertising & Marketing Search Engine Optimization |
Finance Categories--Copyright/IP Policy--Contact Webmaster |