|
|
| *Ostroff, Fair and Company>>>Search Engine Optimization |
If I have a website for my business? |
...how will potential buyers find my website? Will they just search for the product, and then pray that my website will be included in the search results? Aren't there millions of sellers of the same product on the internet? Thanks. Don't rely on search alone. Your relevance will be low as a new website unless you create a big splash. You should really look at partnering with other companies that would fit well with your business and would be happy to link to you in exchange for a link back. That is a no-cost start. Besides that, having the right "bot" or "spider" language will be helpful. Also, the more often there are changes to parts of your content, the more current your site will appear to bots and thus more relevant. All these can boost your rating. At a cost, there is formal advertising for your site (TV, newspapers, other websites, business cards, flyers, etc) and pay-per-click advertising through Google. There are a lot of companies that do that. Most effective is word of mouth. Make sure you get people in your social network to tell others and then get happy customers to tell more people. Whatever you do, getting people to come to your site is an essential part of your business plan. You add meta tags to the pages then the search engines spider the site to index it. You can also u some free ad website or banner exchanges to promote your site in similar categories. I use Adsense from Google http://www.google.com/adsense There are two things that have to be done. Within the HTML you must include the keywords that people most likely will search on with the meta tags. Secondly you have to get other sites to link to yours. The more links that a search site finds the higher up in the search results you will be. You can also pay the search engines to place your site in their ads within search results and on sites that display their ads. No, you cannot expect that people will find your site and your product. Search Engine Optimization is a very complicated thing, and requires lots of time (or money to hire someone). If you are interested in doing it yourself, try searching for articles or other questions on yahoo, and you can read how it can be done. Otherwise, I would recommend you try to get your company and products listed on some other sites, and get some of the work done for you. For instance, if you created a free store on a site like http://www.whyabe.com you could write a little bio about your business, include a hyperlink to your website, and even sell a few products on their site for no cost. An added benefit is sites like this also get listed in the google product search, so by listing on their free site, your product gets listed out in the google engine for free (no programming work for you). You still can have you company hyperlink in your store, therefore get natural traffic back to your site. Good luck. You need to actively promote your site. Dedicate at least an hour a day to promoting it. Try some of the following: Write articles. Submit press releases. Submit to online directories. Blog about your products. http://www.richkahmer.com Search engine ranking! Investigate SEO sites, better coded sites score higher in the results, a good start is a code standard of 'xhtml 1.0 transitional' site, then look at meta tags etc. J |
| Tags |
| Food Service Financial Services Administrative and Office Support Other - Advertising & Marketing Search Engine Optimization |
Finance Categories--Copyright/IP Policy--Contact Webmaster |