Ostroff, Fair and Company
*Ostroff, Fair and Company>>>Search Engine Optimization

How do you get people to pay to advertise on your website?



I am in the process of setting up a website which we mostly be free to use, however to keep it going and make a profit (which is obviously my intention as it is going to be run as a business), I need to know how you get paying advertisers on your site.
Any help much appreciated.

You've got to go look for them......... in the 7-8yrs of knocking together websites, and trying to make a few extra 拢拢拢's out of them, these are the only ones that haven't screwed me over and shown signs of making money:

GOOGLE ADSENSE
Been using it for a couple of years......... minimum $100 payout (about 拢50 at the current exchange rate).... currently earned about $66(US).
http://pagead2.googlesyndication.com/pag...

CIAO UK
A product reviews site that pays you for doing online surveys + product reviews, but also has an affiliate scheme that pays you for new sign-ups. Minimum payout about 拢5-拢6
http://www.ciao.co.uk/reg.php?affiliatei...

to avoid.......... Commission Junction - http://www.cj.com
One of the first banner advert companies I first tried earning money via, but each time (about 3 or 4) I've signed up they've gone and cancelled my account for "lack of activity after a certain period" (without bothering to tell me!) yet kept on serving banners to my sites until I removed them..... and made a grand total of Sweet-f.a. in several years of running their adverts when my accounts there were active. Source(s): webmaster of several sites including http://www.john-duck.co.uk
ASK for money then.
First thing you need is a good Google PR rating. At least 3. Proving to users that you have lots of daily traffic is next in importance; if prospects don't know that you get a lot of visitors they're not going to want to pay for ads on a low-traffic site. Your site should load very quickly, provide something useful to visitors, have easy navigation, and present a professional look.

Once you've got all those things going for you, then you've got to provide someway for other webmasters to buy ad space. There are lots of scripts out there you can get that will handle that.

Finally you've got to get the word out that you have ad space for sale. Doing a Google search on such key words as "ad space for sale" should help out with that. Also start hanging around the webmasters forums and blogs. Many of them have sections dedicated to selling/trading ad space with others.

Maybe you'd like to trade links with a couple of my websites which is another way to get your advertising out to others. Drop me email here at Yahoo with your URL.
Heather,
The simplest way is to use Google Adsense. Google takes care of collecting the fees from the advertisers and gives you a portion of the profits. They send you a check every month/time you get over $100 in your account.

Here is more info. on how to use Google Adsense. http://adsense.homemade-success.com...

There are a few more profitable ways than Google, but they are more involved.
Your site must have the exposure. The advertisers will only buy ad spaces from you if they think it will benefit their business, so make sure that your site has a steady flow of traffic.

The placement of the ads should be good too. No one will buy ads from you if you're hiding the ad spots.

PR doesn't matter here as people advertise to gain more traffic, not to gain backlinks for their website.

For more information on ad serving, you may read some articles here: http://www.tw3o.com/category/ad-serving/...
One way that I have found to accomplish that is to setup a really good blog and get a lot of traffic coming to it. Once people realize how popular your site is, then they may contact you requesting that you allow them to advertise on your site.
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Food Service Financial Services Administrative and Office Support Other - Advertising & Marketing Search Engine Optimization
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