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| *Ostroff, Fair and Company>>>Search Engine Optimization |
Does page rank really rely on backlinks? |
I think this is crazy. Is the only way to get higher ranking is by back linking? They want me to spend hundreds of hours begging people to exchange links with my site. make sure they are relevant.. Whats that going to prove? I know people buy them somehow. Is there just a better way? Yes, pagerank is all about who is linking to your site -- the more a website is considered an "authority" the better for you. From the Google webmaster pages explaining pagerank http://www.google.com/technology/... ------------------------------... PageRank Explained PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes, or links a page receives; for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." Using these and other factors, Google provides its views on pages' relative importance. ------------------------------... Google does not expect you to spend hundreds of hours begging for people to exchange links with your site. What they want are "natural linking patterns" where a site naturally links to you because your site has GREAT CONTENT, and not as a result of some manipulation of the system. People do buy links -- but Google is now penalizing sites that sell these text links. Scammers and spammers may be a step ahead of Google, but the search engines do catch up -- and when they do, they can wreak havoc on the site. In this case, if you sell text link for pagerank purposes, you can expect to see your Google traffic fall down drastically, if not totally removed from the Google database. Don't think of sending thousands of links. Instead focus on building great, useful content that your visitors will want and search engines will love. It is not a hard concept at all ... except for those who want a shortcut to everything, including Google rankings Yes, PR does rely on backlinks and the more (and higher quality backlinks you have), the higher your PR. Don't stress, and don't pay for any backlinks untill you have exhausted all the free backlink options. Here's how you get the free ones. 1) Register with the free directories, 2) Put pictures or videos on youtube and myspace, 3) Allow your site to be socially bookmarked, 4) Write a Blog, 5) Answer relevant questions here at Yahoo Answers. 6) Write short articles and submit them to articlesubmitters.com 7) Start an e-newsletter on your site. 8) Post photos and/ or videos on youtube and myspace. 9) Tell all your friends about your website and encourage them to tell others that may be interested. 10) Give your business card (with your URL), to as many people as you can. 11) Go to relevant networking meetings. 12) Develop a 5 - 10 second 'elevator pitch' - and give them a card. Getting free backlinks other ways, i.e. when people genuinely believe your site is great and put a link to your site on theirs, takes time. You can pay for backlinks by paying some directories to list you. Make sure the page you will be listed on has a PR5 or better and that it is SEO friendly. In a nutshell, you definitely need backlinks if you want the search engines to take you seriously, particularly Google. http://www.diy-website-marketing-strateg... |
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