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| *Ostroff, Fair and Company>>>Search Engine Optimization |
How much is it to do an mail advertisement through the post office? |
If i want to do an advertisement through post office to advertise my new business, how much does the actual route cost? I just checked into it the other day, and if you are simply planning on doing it once or twice; not monthly or weekly; then you don't want to buy a permit. They told me that sending out postcards were like 27 cents each. I would reccomend other advertising. Or taking flyers ad hanging them yourself, or paying people to put them up for a set pay. There are some great direct mail tips here www.doranpeck.com In order for direct mail to be effective you really have to put together a very professional looking piece with a great attention getting headline, and a legitimately worthwhile offer. This is one advertising vehicle that you CANNOT cut corners on. People that take the time and effort to make sure their mail is going to the right target, and has effective response elements in place, will end up with a good amount of success. Unfortunately the majority of businesses who try direct mail, fail to to do this..and that is why the national response average for unsolicited mail is only 2.7% Consider this...according to InnoMedia and the USPS, 73% of envelopes actually get opened..and 99% of post cards get read! Companies who use direct mail consistently have learned exactly what works for them, and they are able to capture a larger percentage of those readers. One key thing to remember is...motivating them to simply respond to you is far FAR more effective than just making them "aware" of you. Unfortunatly It's true that unless you do a lot of mailings, there's no brake. It's sometines best to look in your own mail for companies that do mass advertising and have the permits. They'll get the price brake and pass some of the savings on to you. Also look for other businesses who are sending out ads and call to see if they'd do a co-op so you could split the costs of printing and mailing. Also try to find a company that will compliment your business. If you're a carpet cleaning business try to get in with a window business. |
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