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| *Ostroff, Fair and Company>>>Small Business |
Is Business Analytics, which involves areas like data mining and data warehousing an in-thing now? |
Perhaps you can let me know how this would help organisations excel and if employment in this field would be easy. What kind of courses can one take to be certified in this field? With big companies, definitely. Big companies understand that they need to have a thorough understanding of their customers -- and they use tools such as data mining and data warehousing to provide them a clearer picture of their customers, how well (or how poorly) they operate the business, and what areas of their operations can be strengthened and improved. The goal of undertaking business analytics is to improve the ROI -- the bottomline. By looking at critical data, the companies hope to weed out weaknesses, find which areas do not perform well, know which types of customers are bringing in the most money, all in the hope of improving the company's profitability. There are some certifications available to get into the field of business analytics. Check out Certified Business Intelligence Professional (CBIP) http://www.tdwi.org/certification/cbip/i... Some schools such as Boston University offer Business Process Management (BPM) Curriculum http://www.butrain.com/business-manageme... |
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