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| *Ostroff, Fair and Company>>>Small Business |
What's the best way to promote a small party planning business that does not plan weddings? |
What's the best way to promote a small party planning business that does not plan weddings? Advertise to the people that will buy from you (duh) So you are not doing weddings... but what do you do? Proms? Advertise to teachers, principals and Student Presidents Sweet 16s? Know your demographics and advertise to the parents of kids in that age The yellow pages is a pretty good place to advertise this kind of services, but you will get much better results doing your marketing research, and know where you can find your customers Advertisement is the best approach always http://www.egooglecash.com/online-advert... advertise on the net or the yellow pages. Well you can plan a party somewhere where there's a lot of people, like at a summer festival, give out cards, get that name out. The first thing you need to do is focus on the kind of events you want to specialize in so you can readily identify your target audience. Who will be hiring you? Once you know the type of people or businesses who will hire you, it is very easy to put together a list of those people and directly target them. How you reach them depends on several things, such as your marketing budget. You should also research your competition. Who are they? What are their years of experience? What are their specialties, etc.? The smart business owner knows all about their competition, so they can provide something the competition doesn't. There are a variety of fun, creative approaches you can take to stand out in the marketplace. However, a smart and effective marketing plan starts from designing what you want to achieve with your business, how you want to spend your day, the type of people you want to work with, etc. |
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